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Mercedes-Benz Goes Way Outside the Box with Latest Ad in Berlin

Imagine you're walking into a subway station in Berlin. Specifically, imagine you're walking into Friedrichstrasse, perhaps the best known underground rail station in Berlin. Regardless, of when you're traveling - morning, afternoon, evening, weekday or weekend - what is the one thing you always have on you besides your wallet? Your keys.... From this seemingly simple observation, Mercedes-Benz has created a most extraordinary new ad campaign: "Key to Viano".

This isn't an ad…

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